Shape the use of multi-linking on the web and its accompanying applications for web commerce and information technologies.
Guide vendor developments
Facilitate publishers and aggregators working together in order to improve solutions in the marketplace
2) Find partners to increase your distribution online
Gain an insider’s view of what others are doing with multi-linking
Discover individual/bilateral opportunities through collective discussions of what multi-linking can do and how others are doing it
Get in on the ground floor of collective, multi-party applications. (This is how CrossRef started.)
3) Significant software discounts & other early-adopter pricing
Vendors have offered to collaborate with CBIL members to help seed the market by offering special discounts on new applications
For example, Linkstorm Corporation (formerly Content Directions) has offered CBIL members a fixed price of $25k for its MultiLink Server Software (now enhanced and re-branded STORMserver™). See more under Member Benefits.
Linkstorm will also offer special early-adopter pricing for both bilateral and multi-party linking arrangements.
4) SEO benefits
CBIL will host a website displaying members’ multi-links, thus increasing their search engine rankings by providing another set of entry points for search engine spiders to penetrate their web of interlinked products. This will resemble the
on the CDI site. See more under Member Benefits.
These pages will be search-engine optimised (SEO’d), and will provide the spiders with access to a publisher’s or aggregator’s complete catalog. Up to 10,000 links will be supported as a benefit of membership. See more under Member Benefits.
5) Partner Linking Service
Membership will include discounts for services based on a partner linking database whereby online partners can interlink with each other – similar to CrossRef, but in an e-commerce and marketing context. See more under Member Benefits.
6) Reduce/avoid costs, even while adding revenue
EPS estimates a
for using multi-linking in online partnering, distribution and syndication. (This is on top of a
for using multi-linking unilaterally, as a better way to market/sell your products online.)
Content Management expert Bill Rosenblatt analyzes additional wide-ranging ROIs within the back-end – content management, digital asset management, etc. – in his whitepaper “Enterprise Content Integration with the DOI.” Through CBIL, learn to exploit object-level identification and multi-linking within your content management systems.
7) Promote your company’s image as an innovator
Brand yourself as an innovator through the prominent placement of your company’s logo and live examples on CBIL’s website.
Open doors to new partner prospects and new marketing channels.
Enhance your reputation as a supporter of standards and leading-edge industry trends by displaying CBIL’s logo
8) Gain early insight into market trends
Gain an insider’s view of what others are doing with multi-linking
Track emergent technologies and marketing trends through the member-only discussion forum
Through the forum and membership directory, you will have access to the expertise of top industry CEOs, experts, and innovators.
